Full-funnel growth partner
The whole funnel.
One team.
One number.
Northbound Digital runs strategy, paid media, brand, social and retention for local businesses, e-commerce brands and B2B firms — as one engine, not four agencies blaming each other.
04
Disciplines, one team
01
Number we are judged on
90
Day review. No lock-in
Precision in the mechanics.
Momentum in the market.
Services
Four disciplines, stacked in the order they make you money.
You can buy one rung or the whole ladder. Most clients start at the audit, because guessing is more expensive than knowing.
Strategy & funnel audit
Before we spend a pound, we find where it leaks.
We map your whole journey from first impression to repeat purchase, then tell you exactly which stage is costing you money and in what order to fix it.
Judged on: clarity of the plan
- Offer and positioning review
- Channel and tracking audit
- 90-day growth roadmap
Paid acquisition
Every pound accountable to a number.
Google, Meta and TikTok campaigns built around one target cost per lead or per sale — not impressions, not likes. Creative and media buying sit in the same room.
Judged on: cost per lead and ROAS
- Paid search & shopping
- Meta and TikTok social ads
- Landing pages built to convert
Brand, social & content
Attention you do not have to rent.
A brand that looks like it costs more, and a content engine that keeps working after the ad budget stops. Shot, written and scheduled in-house.
Judged on: reach, saves and returning visitors
- Brand identity and voice
- Short-form social content
- Editorial and email copy
Retention & lifecycle
The cheapest revenue you will ever make.
Most businesses pay again for a customer they already own. We build the email and SMS flows that turn one purchase into three, and quiet churn into a number you can see.
Judged on: revenue per customer
- Welcome and abandoned-cart flows
- Segmented campaign calendar
- Repeat-purchase reporting
The funnel
One line runs from first impression to repeat sale.
Pick a stage to see what we actually do there. Every stage is owned by the same team, which is why the handoffs that normally lose you customers stop happening.
Turn attention into booked appointments and checkout.
This is where most budgets go missing. We rebuild the offer, the page and the follow-up sequence so the traffic you already pay for converts instead of leaving.
- Landing pages and offer testing
- Lead capture and instant follow-up
- Checkout and booking friction removed
Measure: cost per lead and conversion rate
How we work
You are never handed to a junior and left there.
Four steps. No mystery.
Diagnose
Week oneWe audit your offer, channels, tracking and website, then interview you about what has and has not worked. You get the findings in writing, including the things we would not spend money on yet.
Plan
Week twoA 90-day roadmap with one primary number to move, the campaigns and content that will move it, and what we expect each to cost. No 40-page deck nobody reads.
Build & run
Weeks three onwardCampaigns, landing pages, creative and lifecycle flows go live. We review performance weekly, kill what is not working and put the budget where it is earning.
Report
Every monthOne page, in plain English: what we spent, what came back, what we are changing next. You always know whether it is working before you have to ask.
Who we work with
Three kinds of client. Same engine, different settings.
The strategy changes with the business. What does not change is that we are accountable for one number, and you can see it every month.
Trades, clinics, hospitality, professional services
You are the best in your town and nobody searching for you knows it.
Local search, paid social within radius, bookings that actually get answered.
Cost per booked enquiry
Product brands doing real volume, not side projects
Paid traffic converts once, then the customer disappears.
Creative testing, shopping feeds, cart recovery, repeat-purchase flows.
Blended ROAS and revenue per customer
Consultancies, agencies, software and specialist services
Long sales cycles and a pipeline you cannot forecast.
Search intent capture, LinkedIn and content, lead qualification and nurture.
Qualified pipeline value
Selected results
The work is the argument.
Every engagement is measured against one number agreed before we start. These are three of the last twelve months.
+184%
booked consultations
in six months
Local search rebuilt around treatment intent, plus a landing page per clinic. Enquiry volume rose without increasing the monthly media budget.
Multi-site clinic group
£6.20
cost per lead
down from £27
Offers were being wasted on broad match keywords. We rebuilt the structure, tightened the radius and added instant follow-up by SMS.
Regional trades business
4.1x
return on ad spend
across search and social
Creative testing at volume and a cart-recovery flow that recovered the sales the checkout used to lose. Retention now outperforms acquisition.
DTC skincare brand
In their words
“We had three suppliers and no idea which one was working. Within a month of the audit we knew exactly where the money was going and what to stop.”
“The difference is that they actually own the whole thing. Ads, the site, the emails. Nobody is waiting on somebody else to fix the drop-off.”
“Reporting is one page and it is honest, including the months that were not good. That is rarer than it should be.”
Packages
Ranges, not riddles.
Prices exclude ad spend, which stays in your own accounts. Everything is month to month after the first 90 days.
Audit & roadmap
£1,500
one-off
The honest read on where your growth is leaking, and what to fix first.
- Full funnel and channel audit
- Tracking and attribution check
- 90-day roadmap with priorities
- Two weeks of follow-up questions
Growth engine
Popular£2,500–4,000
per month
Paid media and landing pages run properly, with a monthly number to judge us by.
- Paid search, shopping and social
- Landing page build and testing
- Creative production each month
- Monthly reporting call
Full-funnel partner
From £6,000
per month
The whole engine: acquisition, brand, content and retention under one team.
- Everything in Growth engine
- Brand and content production
- Email and lifecycle flows
- Quarterly strategy sprint
Straight answers
The things you were going to ask anyway.
No. Most clients start with the audit, then add paid media before anything else. We will tell you if the other stages are not worth paying for yet, and we would rather say that than sell you a service you do not need.
Free funnel audit
Tell us the number you want to move.
Send the details and you will get a written read on what is holding your funnel back and what to fix first. It takes us about a week and it costs nothing.